Brand LISA

LISA KOCHEN & BACKEN

LISA KOCHEN & BACKEN is ideal for families and singles who, despite a limited time budget, have a desire for something home-cooked and delicious. Each monothematic issue focuses on the joy of cooking, the fun of baking, and the hospitality of LISA KOCHEN & BACKEN readers.

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Main target audience

Age

77,8 % 30 - 69 years

Gender

86,5 % Women

Net Income

52,3 % > 3,000 EUR

Education

69,9 % A levels, university degree

ma 2021 II

Key data

Frequency of publication	6 times p.a.
Publication date	Wednesday
Copy price	3.50 EUR
Base price (1/1 4c page)	15,600 EUR¹
Copies sold	58,100²
Total readership	427,409³
Editorship	Maria Sandoval

¹ Prices valid from 01.07.2022

² IVW IV/22

³ ma 2023 Pressemedien I

Detailed readership profile

Gender

	Mill.	%	Index
Men	0,02	4,2	9
Women	0,41	95,8	189

Age

	Mill.	%	Index
14 - 19 years	0,01	2,7	41
20 - 29 years	0,04	8,6	65
30 - 39 years	0,06	13,3	88
40 - 49 years	0,05	12,5	89
50 - 59 years	0,09	21,3	115
60 - 69 years	0,07	17,3	115
70 and over	0,10	24,4	139

Education

	Mill.	%	Index
Comprehensive school	0,00	0,7	17
Secondary school, no professional training	0,05	11,4	159
Secondary school, professional training	0,13	29,5	125
Secondary school, no A levels	0,17	39,8	135
A levels, no degree	0,04	10,5	62
A levels, degree	0,03	8,0	43

Net income

	Mill.	%	Index
Below 1,000 EUR	0,02	4,0	72
1,000 up to below 1,250 EUR	0,01	3,1	86
1,250 up to below 1,500 EUR	0,02	4,4	97
1,500 up to below 2,000 EUR	0,06	14,7	132
2,000 up to below 2,500 EUR	0,05	12,4	105
2,500 up to below 3,000 EUR	0,05	12,2	103
3,000 EUR and more	0,21	49,2	95

ma 2023 Pressemedien I

Deadlines

Express booking possible

Purchase your ad just four days prior to initial publication.

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Why choose LISA KOCHEN & BACKEN?

Attractive readership: All those who enjoy cooking, love baking, and dine with pleasure, while turning everyday life into a daily culinary experience - predestined for young families and singles with limited time budgets and high demands.

Added value for readers: Monothematic magazine concept with extensive recipe sections and lifestyle tips for that special everyday cooking plus a 16-page insert close to the essence of the LISA brand family.

360 Degree Brand: With individual cooperation concepts, the LISA brand family offers numerous opportunities to implement the optimal communication solution for partners.

Advertisers benefit from the high, everyday service quality and food expertise. With this positive basic mood, brands find the perfect environment.