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    • Brand LISA

    LISA - Makes every day the best of them all!

    I am LISA. Market leader in the younger women's weeklies segment.

    LISA is different than you think: versatile, authentic and close.

    Every week she convinces her readers with her mix of topics and many little tips and inspirations that turn the everyday into a favorite day.

    Lisa Cover

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    Main target audience

    Age

    78,0 % 30 - 69 years

    Gender

    90,0 % Women

    Net Income

    79,0 % > 2,000 EUR

    Education

    74,0 % Haupt-/Volksschule mit Lehre, Weiterführende Schule ohne Abitur

    ma 2020 II

    Key data

    Frequency of publication weekly
    Publication date Wednesday
    Copy price 1.59 EUR
    Base price (1/1 4c page) 22,500 EUR1
    Copies sold 126,6382
    Total readership 758,0783
    Editorship Maria Sandoval
    1 Prices valid from 01.07.2022
    2 IVW I/23
    3 ma 2023 Pressemedien I

    Detailed readership profile

    Gender
    Mill. % Index
    Men 0,05 6,9 14
    Women 0,71 93,1 184

    Age
    Mill. % Index
    14 - 19 years 0,01 1,6 25
    20 - 29 years 0,04 5,6 42
    30 - 39 years 0,12 15,6 103
    40 - 49 years 0,13 17,5 125
    50 - 59 years 0,22 28,9 156
    60 - 69 years 0,13 17,0 113
    70 and over 0,10 13,8 78

    Education
    Mill. % Index
    Comprehensive school 0,01 1,4 35
    Secondary school, no professional training 0,06 8,4 118
    Secondary school, professional training 0,17 22,5 95
    Secondary school, no A levels 0,38 50,2 170
    A levels, no degree 0,09 12,0 70
    A levels, degree 0,04 5,5 29

    Net income
    Mill. % Index
    Below 1,000 EUR 0,04 5,8 103
    1,000 up to below 1,250 EUR 0,02 2,3 63
    1,250 up to below 1,500 EUR 0,02 3,0 67
    1,500 up to below 2,000 EUR 0,07 9,0 80
    2,000 up to below 2,500 EUR 0,10 13,1 111
    2,500 up to below 3,000 EUR 0,11 14,1 119
    3,000 EUR and more 0,40 52,7 102
    ma 2023 Pressemedien I

    Deadlines

    Why choose LISA?

  • Attractive print target group: LISA is the market leader in the segment of younger women's weeklies. The readers are in their prime and have a high monthly net household income.
  • Added value for readers: High-quality and innovative extras as well as extensive line extensions close to the core of the brand family make LISA particularly attractive at the newsstand.
  • 360 Degree Brand: With individual cooperation concepts, the Lisa brand family offers numerous possibilities to implement the optimal communication solution for the partners.
  • LISA ...and the everyday becomes a favorite day: Advertisers benefit from the high, everyday service quality. With this positive basic mood, brands find the perfect environment for their ads.

    • Gallery

    Advertising in LISA

    LISA is the clear market leader in the segment of young women’s weekly magazines.Circulation numbers and stability reflect the high quality of LISA in terms of product layout and in particular journalistic content: LISA impresses its female readers with a variety of topics, proximity, authenticity and many little tips and inspiring ideas that can transform a normal day into a very special one.

    LISA... makes every day the best of them all - And this concept connects LISA to its customers and cooperation partners who have also designed their products and services to simplify everyone’s day and make the best of every day.

    In addition, your customers appreciate the professionalism, innovative strength and spirit of partnership conveyed by LISA.

    Prices

  • LISA Media Data 2023
    • Brand LISA
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