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  • JOLIE - The magazine for Millennials

    JOLIE is uncomplicated, confident, and bold. JOLIE is a multimedia companion for its readers and guides their journey through print, online, social media and live events! Millennials are open minded and
    curious, have diverse interests, but at the same time critically reflect and challenge their surroundings. JOLIE illuminates different areas of life be it current fashion trends, the latest beauty innovations or tips
    and tricks for all phases of life. JOLIE covers everything that moves its young audience.

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    Key data

    Frequency of publication monthly
    Copy price 2.60 EUR
    Base price (1/1 4c page) 25,000 EUR1
    Copies sold 65,3302
    Total readership 397,2333
    Editorial Management Julia Wöltjen
    1 Prices valid from 01.01.2022
    2 IVW II/22
    3 ma 2022 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,02 5,0 10
    Women 0,38 95,0 187

    Age

    Mill. % Index
    14 - 19 years 0,06 13,9 213
    20 - 29 years 0,10 24,9 188
    30 - 39 years 0,10 24,6 163
    40 - 49 years 0,05 11,6 83
    50 - 59 years 0,06 14,0 75
    60 - 69 years 0,03 8,5 57
    70 and over 0,01 2,6 15

    Education

    Mill. % Index
    Comprehensive school 0,04 10,3 255
    Secondary school, no professional training 0,04 10,7 143
    Secondary school, professional training 0,04 10,1 44
    Secondary school, no A levels 0,17 42,5 144
    A levels, no degree 0,06 15,2 89
    A levels, degree 0,04 11,1 60

    Net income

    Mill. % Index
    Below 1,000 EUR 0,01 3,2 57
    1,000 up to below 1,250 EUR 0,01 3,3 96
    1,250 up to below 1,500 EUR 0,01 1,4 30
    1,500 up to below 2,000 EUR 0,05 13,1 115
    2,000 up to below 2,500 EUR 0,03 8,3 72
    2,500 up to below 3,000 EUR 0,05 12,9 108
    3,000 EUR and more 0,23 57,8 112
    ma 2022 Pressemedien II

    Deadlines