INSTYLE – Every look a style
INSTYLE Germany is the blueprint from which the entire German star style magazine segment was born.
The very latest in fashion, beauty and lifestyle – a pioneer that never fails to inspire.
For over 20 years, INSTYLE has been presenting the latest trends and providing the perfect shopping service - the ultimate style and shopping bible.
Contact
Find your point of contactMain target audience
Average Age
37,3 years
Gender
92,8 % Women
Average Net Income
3,585 EUR
Education
78,8 % Secondary school +
Key data
| Frequency of publication | monthly |
| Publication date | Saturday |
| Copy price | 4.90 EUR |
| Base price (1/1 4c page) | 39,200 EUR1 |
| Copies sold | 208,3092 |
| Total readership | 838,8393 |
| Editorship | Sophie Grützner |
Detailed readership profile
Gender
| Mill. | % | Index | |
| Men | 0,06 | 7,2 | 15 |
| Women | 0,78 | 92,8 | 183 |
Age
| Mill. | % | Index | |
| 14 - 19 years | 0,10 | 12,2 | 184 |
| 20 - 29 years | 0,20 | 23,4 | 175 |
| 30 - 39 years | 0,20 | 23,8 | 159 |
| 40 - 49 years | 0,15 | 17,8 | 126 |
| 50 - 59 years | 0,13 | 16,0 | 85 |
| 60 - 69 years | 0,04 | 4,7 | 32 |
| 70 and over | 0,02 | 2,1 | 12 |
Education
| Mill. | % | Index | |
| Comprehensive school | 0,07 | 8,5 | 206 |
| Secondary school, no professional training | 0,04 | 4,6 | 60 |
| Secondary school, professional training | 0,07 | 8,1 | 33 |
| Secondary school, no A levels | 0,30 | 35,8 | 118 |
| A levels, no degree | 0,19 | 22,7 | 150 |
| A levels, degree | 0,17 | 20,3 | 110 |
Net income
| Mill. | % | Index | |
| Below 1,000 EUR | 0,02 | 2,0 | 33 |
| 1,000 up to below 1,250 EUR | 0,02 | 2,4 | 63 |
| 1,250 up to below 1,500 EUR | 0,03 | 3,9 | 67 |
| 1,500 up to below 2,000 EUR | 0,09 | 11,0 | 91 |
| 2,000 up to below 2,500 EUR | 0,08 | 9,5 | 78 |
| 2,500 up to below 3,000 EUR | 0,11 | 12,8 | 109 |
| 3,000 EUR and more | 0,49 | 58,5 | 121 |
Deadlines
Why INSTYLE?
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INSTYLE is a must-have for every lifestyle campaign in Germany.
Its combination of extremely high circulation and reach paired with an extraordinarily shopping-minded readership guarantees maximum impact for image and sales.