InStyle Germany – Every look a style
InStyle Germany is the blueprint from which the entire German star style magazine segment was born.
The very latest in fashion, beauty and lifestyle – a pioneer that never fails to inspire.
For over 20 years, InStyle has been presenting the latest trends and providing the perfect shopping service - the ultimate style and shopping bible.
Contact
Find your point of contactMain target audience
Age
65,5 % 20 - 49 years
Gender
92,3 % Women
Net Income
79,0 % > 2,500 EUR
Education
80,2 % Secondary school, no A levels
Key data
| Frequency of publication | monthly |
| Publication date | Saturday |
| Copy price | 4.50 EUR |
| Base price (1/1 4c page) | 38,000 EUR1 |
| Copies sold | 214,3102 |
| Total readership | 885,6103 |
| Editorship | Kerstin Weng |
Detailed readership profile
Gender
| Mill. | % | Index | |
| Men | 0,07 | 7,7 | 16 |
| Women | 0,82 | 92,3 | 182 |
Age
| Mill. | % | Index | |
| 14 - 19 years | 0,11 | 12,6 | 190 |
| 20 - 29 years | 0,22 | 24,6 | 183 |
| 30 - 39 years | 0,22 | 24,4 | 163 |
| 40 - 49 years | 0,15 | 16,6 | 117 |
| 50 - 59 years | 0,12 | 13,5 | 72 |
| 60 - 69 years | 0,06 | 6,6 | 45 |
| 70 and over | 0,02 | 1,7 | 10 |
Education
| Mill. | % | Index | |
| Comprehensive school | 0,07 | 8,3 | 203 |
| Secondary school, no professional training | 0,03 | 2,9 | 37 |
| Secondary school, professional training | 0,07 | 8,5 | 35 |
| Secondary school, no A levels | 0,29 | 33,2 | 110 |
| A levels, no degree | 0,23 | 25,7 | 171 |
| A levels, degree | 0,19 | 21,4 | 116 |
Net income
| Mill. | % | Index | |
| Below 1,000 EUR | 0,02 | 2,8 | 45 |
| 1,000 up to below 1,250 EUR | 0,02 | 2,2 | 56 |
| 1,250 up to below 1,500 EUR | 0,02 | 2,4 | 43 |
| 1,500 up to below 2,000 EUR | 0,06 | 6,3 | 51 |
| 2,000 up to below 2,500 EUR | 0,07 | 7,4 | 62 |
| 2,500 up to below 3,000 EUR | 0,10 | 10,8 | 95 |
| 3,000 EUR and more | 0,60 | 68,2 | 140 |
Deadlines
Why InStyle?
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InStyle Germany is a must-have for every lifestyle campaign in Germany.
Its combination of extremely high circulation and reach paired with an extraordinarily shopping-minded readership guarantees maximum impact for image and sales.