INSTYLE – Every look a style
INSTYLE Germany is the blueprint from which the entire German star style magazine segment was born.
The very latest in fashion, beauty and lifestyle – a pioneer that never fails to inspire.
For over 20 years, INSTYLE has been presenting the latest trends and providing the perfect shopping service - the ultimate style and shopping bible.
Contact
Find your point of contactMain target audience
Average Age
35,4 years
Gender
94,0 % Women
Average Net Income
3,889 EUR
Education
81,0 % Secondary school +
Key data
| Frequency of publication | monthly |
| Publication date | Saturday |
| Copy price | 4.90 EUR |
| Base price (1/1 4c page) | 41,600 EUR1 |
| Copies sold | 186,8432 |
| Total readership | 782,1393 |
| Editorship | Sophie Grützner |
Detailed readership profile
Gender
| Mill. | % | Index | |
| Men | 0,05 | 6,1 | 12 |
| Women | 0,73 | 93,9 | 185 |
Age
| Mill. | % | Index | |
| 14 - 19 years | 0,09 | 11,7 | 179 |
| 20 - 29 years | 0,23 | 29,5 | 223 |
| 30 - 39 years | 0,20 | 25,3 | 168 |
| 40 - 49 years | 0,11 | 13,6 | 97 |
| 50 - 59 years | 0,09 | 12,0 | 65 |
| 60 - 69 years | 0,05 | 6,5 | 44 |
| 70 and over | 0,01 | 1,4 | 8 |
Education
| Mill. | % | Index | |
| Comprehensive school | 0,07 | 8,7 | 215 |
| Secondary school, no professional training | 0,03 | 4,3 | 57 |
| Secondary school, professional training | 0,05 | 5,8 | 25 |
| Secondary school, no A levels | 0,25 | 32,5 | 110 |
| A levels, no degree | 0,22 | 28,2 | 165 |
| A levels, degree | 0,16 | 20,5 | 110 |
Net income
| Mill. | % | Index | |
| Below 1,000 EUR | 0,02 | 2,3 | 40 |
| 1,000 up to below 1,250 EUR | 0,01 | 1,9 | 55 |
| 1,250 up to below 1,500 EUR | 0,02 | 2,5 | 53 |
| 1,500 up to below 2,000 EUR | 0,06 | 7,9 | 69 |
| 2,000 up to below 2,500 EUR | 0,06 | 8,0 | 69 |
| 2,500 up to below 3,000 EUR | 0,11 | 13,6 | 114 |
| 3,000 EUR and more | 0,50 | 63,9 | 124 |
Deadlines
Why INSTYLE?
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INSTYLE is a must-have for every lifestyle campaign in Germany.
Its combination of extremely high circulation and reach paired with an extraordinarily shopping-minded readership guarantees maximum impact for image and sales.