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  • INSTYLE – Every look a style

    INSTYLE Germany is the blueprint from which the entire German star style magazine segment was born.

    The very latest in fashion, beauty and lifestyle – a pioneer that never fails to inspire.

    For over 20 years, INSTYLE has been presenting the latest trends and providing the perfect shopping service - the ultimate style and shopping bible.

    InStyle Cover

    Contact

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    Main target audience

    Average Age

    35,4 years

    Gender

    94,0 % Women

    Average Net Income

    3,889 EUR

    Education

    81,0 % Secondary school +

    ma 2022 II

    Key data

    Frequency of publication monthly
    Publication date Saturday
    Copy price 4.90 EUR
    Base price (1/1 4c page) 41,600 EUR1
    Copies sold 212,0552
    Total readership 782,1393
    Editorship Sophie Grützner
    1 Prices valid from 01.10.2022
    2 IVW III/22
    3 ma 2022 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,05 6,1 12
    Women 0,73 93,9 185

    Age

    Mill. % Index
    14 - 19 years 0,09 11,7 179
    20 - 29 years 0,23 29,5 223
    30 - 39 years 0,20 25,3 168
    40 - 49 years 0,11 13,6 97
    50 - 59 years 0,09 12,0 65
    60 - 69 years 0,05 6,5 44
    70 and over 0,01 1,4 8

    Education

    Mill. % Index
    Comprehensive school 0,07 8,7 215
    Secondary school, no professional training 0,03 4,3 57
    Secondary school, professional training 0,05 5,8 25
    Secondary school, no A levels 0,25 32,5 110
    A levels, no degree 0,22 28,2 165
    A levels, degree 0,16 20,5 110

    Net income

    Mill. % Index
    Below 1,000 EUR 0,02 2,3 40
    1,000 up to below 1,250 EUR 0,01 1,9 55
    1,250 up to below 1,500 EUR 0,02 2,5 53
    1,500 up to below 2,000 EUR 0,06 7,9 69
    2,000 up to below 2,500 EUR 0,06 8,0 69
    2,500 up to below 3,000 EUR 0,11 13,6 114
    3,000 EUR and more 0,50 63,9 124
    ma 2022 Pressemedien II

    Deadlines

    Why INSTYLE?

  • INSTYLE is a stable market leader in the upper premium lifestyle segment.
  • INSTYLE combines a high-quality image with the joy of consumption.
  • INSTYLE reaches most lifestyle and shopping affine readers.
  • The appropriate editorial environment strengthens the positive awareness of every marketing statement.
  • INSTYLE is a strong brand with highest desirability
  • Take a look inside the magazine

    © InStyle
    © InStyle
    © InStyle
    © InStyle
    © InStyle
    © InStyle
    © InStyle
    © InStyle
    © InStyle
    © InStyle

    Advertise in INSTYLE

    INSTYLE is a must-have for every lifestyle campaign in Germany.

    Its combination of extremely high circulation and reach paired with an extraordinarily shopping-minded readership guarantees maximum impact for image and sales.