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  • GOLDENE HENNE - germany's biggest audience award

    GOLDENE HENNE is Germany's biggest audience award and has been presented in the memory of Helga Hahnemann since 1995. Readers of SUPERillu and viewers of MDR Television vote for their favorites in the categories of music, sports, drama, entertainment, rising stars and #Onlinestars. In addition, jury prizes are awarded in the areas of charity, politics and lifetime achievements.

    Stefan Kobus, chief editor of SUPERillu, shares his words about the Gala: "The evening reflects the diverse interests and passions of our readers and viewers. Above all, it is an evening for the audience."

    After the severe restrictions of the previous year, the Golden Hen 2021 slowly approached the "pre-Corona times" again - to the great delight of all involved. 300 invited guests in the Congress Hall at Leipzig Zoo and 1.1 million viewers in front of their TV sets experienced an inspiring live show on September 17, 2021.

    The Golden Hen took place with a professional hygiene concept, under 3G rule and with additional daily corona tests for all employees and guests.

    GOLDENE HENNE key visual


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    Key data

    Visitors 300
    Coverage TV 1.10 m

    Why choose the GOLDENE HENNE award show?

  • GOLDENE HENNE is the biggest audience award in Germany
  • Exclusive target group on site
  • Strong reach on TV: 1.1 million viewers nationwide live on MDR (award 2021)
  • Staging platform GOLDENE HENNE

    • GOLDENE HENNE is an entertainment show with award ceremony - in this order.
    • High involvement of the audience: 6 of the 10 prize winners are chosen by the audience.
    • Individual staging possibilities (media and on-site) in personal arrangement