• Brands
  • Advertising Solutions
  • Cases
  • News & Research
  • About BCN
  • freundin verbindet

    Our two editors-in-chief Mateja Mögel and Anke Helle embody like no other what freundin stands for: We’re better off together! Strong networks, alliances and relationships - friends for short - have never been as important as they are today. Women long for an ally who feels the same way, with all uncertainties, worries and joys. freundin is very close to the life of modern women and shows all the things that make life more beautiful: fashion, beauty, care, good food and of course a home that feels like your own. We want to enjoy life and show that you are not alone. Together we can achieve more. Live better. freundin connects.

    freundin Cover

    Contact

    Find your point of contact
    Find your point of contact

    Main target audience

    The female readers of freundin is an average of 46.3 years old and therefore the youngest title in the competitive environment. In terms of education, employment and net household income, freundin is well above the average for the population: 73,1 % of female readers have attended secondary or higher education with / without studies. 74 % of the freundin readers are employed and 65,8 % have a HHNE of EUR 3,000 and more. With EUR 3,824 HHNE, the freundin readers are available of an fairly large amount of money. (source: ma 2021 I, women)

    Key data

    Frequency of publication fortnightly
    Publication date Wednesday
    Copy price 3.30 EUR
    Base price (1/1 4c page) 43,100 EUR1
    Copies sold 195,9932
    Total readership 1.57 m3
    Editorship Anke Helle, Mateja Mögel
    1 Prices valid from 01.01.2021
    2 IVW II/21
    3 ma 2021 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,08 5,3 11
    Women 1,49 94,7 187

    Age

    Mill. % Index
    14 - 19 years 0,12 7,8 117
    20 - 29 years 0,18 11,8 88
    30 - 39 years 0,28 17,7 118
    40 - 49 years 0,33 21,2 150
    50 - 59 years 0,37 23,7 126
    60 - 69 years 0,18 11,8 80
    70 and over 0,10 6,3 36

    Education

    Mill. % Index
    Comprehensive school 0,09 5,7 138
    Secondary school, no professional training 0,08 5,2 66
    Secondary school, professional training 0,19 12,3 51
    Secondary school, no A levels 0,66 41,9 139
    A levels, no degree 0,33 20,9 139
    A levels, degree 0,22 14,0 76

    Net income

    Mill. % Index
    Below 1,000 EUR 0,06 3,6 58
    1,000 up to below 1,250 EUR 0,04 2,6 67
    1,250 up to below 1,500 EUR 0,05 3,5 62
    1,500 up to below 2,000 EUR 0,10 6,6 54
    2,000 up to below 2,500 EUR 0,11 7,1 60
    2,500 up to below 3,000 EUR 0,16 10,4 92
    3,000 EUR and more 1,04 66,2 136
    ma 2021 Pressemedien II

    Deadlines

    Why freundin?

  • freundin is one of Germany's best-known women's magazines, and has a strong reach of 1.49 million readers (ma 2021 II)
  • freundin reaches a sought-after target audience every 14 days: active and open-minded women aged 25 and over.
  • freundin is on equal footing with its readers and is valued as a reliable source of inspiration – a perfect environment for brands and products.
  • Advertise in freundin

    freundin offers special placements (cover pages, context), partial options for advertisements, and ad specials such as supplements, supplementary booklets and stickers, as well as innovative special forms of advertising.