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  • FREUNDIN

    Our two editors-in-chief Mateja Mögel and Anke Helle embody like no other what freundin stands for: We’re better off together! Strong networks, alliances and relationships - friends for short - have never been as important as they are today. Women long for an ally who feels the same way, with all uncertainties, worries and joys. freundin is very close to the life of modern women and shows all the things that make life more beautiful: fashion, beauty, care, good food and of course a home that feels like your own. We want to enjoy life and show that you are not alone. Together we can achieve more. Live better. FREUNDIN connects.

    freundin Cover

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    Main target audience

    Average Age

    on average 46 years

    Gender

    94,0 % Women

    Average Net Income

    on average 4,016 EUR

    ma 2024 I

    Key data

    Frequency of publication fortnightly
    Publication date Wednesday
    Base price (1/1 4c page) 49,000 EUR1
    Copies sold 215,2382
    Total readership 1.37 m3
    Editorship Anke Helle, Mateja Mögel
    1 Prices valid from 01.01.2024
    2 IVW IV/24
    3 ma 2023 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,09 6,9 14
    Women 1,28 93,1 184

    Age

    Mill. % Index
    14 - 19 years 0,07 5,2 80
    20 - 29 years 0,18 13,2 101
    30 - 39 years 0,24 17,7 117
    40 - 49 years 0,25 18,1 130
    50 - 59 years 0,31 22,8 125
    60 - 69 years 0,17 12,3 80
    70 and over 0,15 10,7 60

    Education

    Mill. % Index
    Comprehensive school 0,04 3,3 78
    Secondary school, no professional training 0,06 4,6 70
    Secondary school, professional training 0,17 12,2 52
    Secondary school, no A levels 0,52 38,1 129
    A levels, no degree 0,27 19,7 113
    A levels, degree 0,30 22,2 118

    Net income

    Mill. % Index
    Below 1,000 EUR 0,04 3,1 54
    1,000 up to below 1,250 EUR 0,06 4,7 133
    1,250 up to below 1,500 EUR 0,03 2,4 55
    1,500 up to below 2,000 EUR 0,10 7,2 66
    2,000 up to below 2,500 EUR 0,09 6,5 57
    2,500 up to below 3,000 EUR 0,14 10,0 88
    3,000 EUR and more 0,91 66,2 126
    ma 2023 Pressemedien II

    Deadlines

    Why FREUNDIN?

  • FREUNDIN is one of the best-known women's magazines in Germany and boasts a strong reach of 1.37 million readers. (ma 2024 I)
  • FREUNDIN reaches a coveted target group every 14 days: active and open-minded women aged 25 and over.
  • FREUNDIN meets its female readers at eye level and is valued as a reliable source of inspiration - a perfect environment for brands and products.
  • Advertise in FREUNDIN

    FREUNDIN offers special placements (cover pages, context), partial options for advertisements, and ad specials such as supplements, supplementary booklets and stickers, as well as innovative special forms of advertising.