FRAU IM TREND - Fresh off the press once a week
A weekly magazine: The perfect companion for its female readers because it appeals to their emotions and is focused on a high-quality infotainment strategy. FRAU IM TREND combines a highly service-oriented concept that appeals to their emotions with a format conducive to advertising to its interested and open-minded readers.
Contact
Find your point of contactMain target audience
Age
75,0 % 50 and over
Gender
88,0 % Women
Net Income
77,0 % ≥ 2,000 EUR
Education
50,0 % at least attended secondary school
Key data
| Frequency of publication | weekly |
| Publication date | Friday |
| Base price (1/1 4c page) | 21,600 EUR1 |
| Copies sold | 109,4762 |
| Total readership | 408,6833 |
| Editorship | Kai Winckler |
Detailed readership profile
Gender
| Mill. | % | Index | |
| Men | 0,05 | 12,3 | 25 |
| Women | 0,36 | 87,7 | 173 |
Age
| Mill. | % | Index | |
| 14 - 19 years | 0,00 | 0,8 | 13 |
| 20 - 29 years | 0,01 | 2,8 | 21 |
| 30 - 39 years | 0,06 | 13,9 | 92 |
| 40 - 49 years | 0,05 | 11,7 | 84 |
| 50 - 59 years | 0,09 | 21,8 | 119 |
| 60 - 69 years | 0,08 | 19,3 | 125 |
| 70 and over | 0,12 | 29,7 | 167 |
Education
| Mill. | % | Index | |
| Comprehensive school | 0,00 | 0,1 | 4 |
| Secondary school, no professional training | 0,04 | 9,9 | 150 |
| Secondary school, professional training | 0,16 | 38,7 | 166 |
| Secondary school, no A levels | 0,16 | 38,5 | 130 |
| A levels, no degree | 0,03 | 8,1 | 46 |
| A levels, degree | 0,02 | 4,7 | 25 |
Net income
| Mill. | % | Index | |
| Below 1,000 EUR | 0,01 | 2,1 | 37 |
| 1,000 up to below 1,250 EUR | 0,02 | 4,0 | 114 |
| 1,250 up to below 1,500 EUR | 0,02 | 5,7 | 131 |
| 1,500 up to below 2,000 EUR | 0,06 | 15,1 | 138 |
| 2,000 up to below 2,500 EUR | 0,08 | 19,0 | 167 |
| 2,500 up to below 3,000 EUR | 0,05 | 12,6 | 110 |
| 3,000 EUR and more | 0,17 | 41,5 | 79 |
Deadlines
Why choose FRAU IM TREND?
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