FRAU IM TREND - Fresh off the press once a week
A weekly magazine: The perfect companion for its female readers because it appeals to their emotions and is focused on a high-quality infotainment strategy. FRAU IM TREND combines a highly service-oriented concept that appeals to their emotions with a format conducive to advertising to its interested and open-minded readers.
Contact
Find your point of contactMain target audience
Age
70,0 % 50 and over
Gender
92,0 % Women
Net Income
73,0 % ≥ 2,000 EUR
Education
73,0 % Secondary school with apprenticeship, no A levels, A levels no degree
Key data
| Frequency of publication | weekly |
| Publication date | Friday |
| Copy price | 1.19 EUR |
| Base price (1/1 4c page) | 21,000 EUR1 |
| Copies sold | 138,4092 |
| Total readership | 469,5123 |
| Editorship | Maria Sandoval |
Detailed readership profile
Gender
| Mill. | % | Index | |
| Men | 0,04 | 8,3 | 17 |
| Women | 0,43 | 91,7 | 181 |
Age
| Mill. | % | Index | |
| 14 - 19 years | 0,00 | 0,3 | 5 |
| 20 - 29 years | 0,03 | 5,6 | 43 |
| 30 - 39 years | 0,05 | 10,4 | 69 |
| 40 - 49 years | 0,05 | 11,3 | 81 |
| 50 - 59 years | 0,11 | 24,4 | 131 |
| 60 - 69 years | 0,13 | 27,3 | 182 |
| 70 and over | 0,10 | 20,6 | 117 |
Education
| Mill. | % | Index | |
| Comprehensive school | 0,01 | 1,1 | 28 |
| Secondary school, no professional training | 0,06 | 12,5 | 166 |
| Secondary school, professional training | 0,16 | 34,7 | 149 |
| Secondary school, no A levels | 0,18 | 37,7 | 128 |
| A levels, no degree | 0,04 | 8,0 | 47 |
| A levels, degree | 0,03 | 5,9 | 32 |
Net income
| Mill. | % | Index | |
| Below 1,000 EUR | 0,02 | 5,3 | 95 |
| 1,000 up to below 1,250 EUR | 0,02 | 4,1 | 119 |
| 1,250 up to below 1,500 EUR | 0,03 | 5,9 | 125 |
| 1,500 up to below 2,000 EUR | 0,05 | 11,3 | 99 |
| 2,000 up to below 2,500 EUR | 0,09 | 19,4 | 169 |
| 2,500 up to below 3,000 EUR | 0,07 | 14,3 | 120 |
| 3,000 EUR and more | 0,19 | 39,7 | 77 |
Deadlines
Why choose FRAU IM TREND?
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