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  • FRAU IM TREND - Fresh off the press once a week

    A weekly magazine: The perfect companion for its female readers because it appeals to their emotions and is focused on a high-quality infotainment strategy. FRAU IM TREND combines a highly service-oriented concept that appeals to their emotions with a format conducive to advertising to its interested and open-minded readers.

    Frau im Trend Cover

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    Main target audience

    Age

    70,0 % 50 and over

    Gender

    92,0 % Women

    Net Income

    73,0 % ≥ 2,000 EUR

    Education

    73,0 % Secondary school with apprenticeship, no A levels, A levels no degree

    ma 2020 II

    Key data

    Frequency of publication weekly
    Publication date Friday
    Copy price 1.19 EUR
    Base price (1/1 4c page) 21,000 EUR1
    Copies sold 138,4092
    Total readership 469,5123
    Editorship Maria Sandoval
    1 Prices valid from 01.07.2022
    2 IVW II/22
    3 ma 2022 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,04 8,3 17
    Women 0,43 91,7 181

    Age

    Mill. % Index
    14 - 19 years 0,00 0,3 5
    20 - 29 years 0,03 5,6 43
    30 - 39 years 0,05 10,4 69
    40 - 49 years 0,05 11,3 81
    50 - 59 years 0,11 24,4 131
    60 - 69 years 0,13 27,3 182
    70 and over 0,10 20,6 117

    Education

    Mill. % Index
    Comprehensive school 0,01 1,1 28
    Secondary school, no professional training 0,06 12,5 166
    Secondary school, professional training 0,16 34,7 149
    Secondary school, no A levels 0,18 37,7 128
    A levels, no degree 0,04 8,0 47
    A levels, degree 0,03 5,9 32

    Net income

    Mill. % Index
    Below 1,000 EUR 0,02 5,3 95
    1,000 up to below 1,250 EUR 0,02 4,1 119
    1,250 up to below 1,500 EUR 0,03 5,9 125
    1,500 up to below 2,000 EUR 0,05 11,3 99
    2,000 up to below 2,500 EUR 0,09 19,4 169
    2,500 up to below 3,000 EUR 0,07 14,3 120
    3,000 EUR and more 0,19 39,7 77
    ma 2022 Pressemedien II

    Deadlines

    Why choose FRAU IM TREND?

  • One of the biggest circulating weekly magazines for women
  • Number of copies sold greatly exceeds the direct competition (FRAU VON HEUTE / ALLES FÜR DIE FRAU)
  • Can be combined with other magazines for a discount, for example with LISA
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