FOCUS INNOVATION AWARD - The prize for pioneers

With the INNOVATION PRIZE, FOCUS honours groundbreaking innovations that give the respective company a chance to enter new markets and new growth.

A high-calibre jury from business, science, politics and start-ups evaluates and awards product ideas and innovative services that have a clear consumer orientation and are already distinguished by their first market success or whose market success is foreseeable: an idea close to people.

The award recognizes the central importance of innovations for the development of Germany as a business location as a whole and is endowed with a EUR 1 million BURDA Media Package.

Martin Weiss, CEO Hubert Burda Media, says: "The increasing digital disruption in our economy and society requires a willingness to innovate and entrepreneurial spirit from everyone - we want to appreciate that."