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  • ELLE DECORATION Germany – Living in true style

    ELLE DECORATION Germany is elegant, modern and style-conscious. It showcases the most beautiful interior styles from around the world and how readers can replicate them in their own homes.

    ELLE DECORATION Cover

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    Main target audience

    Age

    53,0 % 35 - 59 years

    Gender

    91,0 % Women

    Net Income

    62,0 % 3,000 - 10,000 EUR

    Education

    40,0 % A levels or similar, no university degree, University degree

    AWA 2020

    Key data

    Frequency of publication 6 times p.a.
    Publication date Wednesday
    Copy price 6.50 EUR
    Base price (1/1 4c page) 23,200 EUR1
    Copies sold 83,4732
    Total readership 590,9463
    Editorship Sabine Nedelchev
    1 Prices valid from 01.01.2022
    2 IVW III/21
    3 AWA 2021

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,08 12,7 26
    Women 0,52 87,3 172

    Age

    Mill. % Index
    14 - 19 years 0,01 1,8 27
    20 - 29 years 0,05 9,1 68
    30 - 39 years 0,09 15,5 103
    40 - 49 years 0,12 20,7 146
    50 - 59 years 0,14 23,5 125
    60 - 69 years 0,10 16,3 111
    70 and over 0,08 13,2 76

    Education

    Mill. % Index
    Secondary school, no professional training 0,04 6,9 72
    Secondary school, professional training 0,10 16,3 74
    Sixth form college, no A levels 0,20 33,0 88
    A levels or similar, no university degree 0,10 16,1 133
    University degree 0,16 27,6 149

    Net income

    Mill. % Index
    Below 1,000 EUR 0,03 5,0 129
    1,000 up to below 1,250 EUR 0,02 2,8 70
    1,250 up to below 1,500 EUR 0,02 2,9 63
    1,500 up to below 2,000 EUR 0,07 12,5 102
    2,000 up to below 2,500 EUR 0,03 5,4 48
    2,500 up to below 3,000 EUR 0,05 9,1 78
    3,000 EUR and more 0,37 62,3 119
    AWA 2021

    Why ELLE DECORATION?

  • Women are the decision-makers in the home: ELLE DECORATION Germany is the high-end interior magazine in Germany with the highest percentage of female readers.
  • ELLE DECORATION Germany has the highest circulation and reach within the German high-end interior magazine segment.
  • As a strong and highly desirable international brand, ELLE DECORATION offers an attractive environment for advertising.
  • Advertise in ELLE DECORATION

    As the market leader, ELLE DECORATION Germany is a must-have in every high-end interior image campaign. Print advertising in ELLE DECORATION ensures long-lasting relevance in the end consumers’ brand mindscape.