• Brands
  • Advertising Solutions
  • Cases
  • News & Research
  • About BCN
  • DIE 2 - Stars & TV

    DIE 2 - the name says it all, because DIE 2 stands for a combination of stars and TV program that is unique in Germany. DIE 2 reports about the darlings of television, the celebrities from show-biz and society and the royal members worldwide.

    DIE 2 has the most up-to-date program of all TV titles in Germany and presents it on over 40 channels. This package of information is rounded off with service elements on health, travel, beauty and food.

    Contact

    Find your point of contact
    Find your point of contact

    Key data

    Frequency of publication weekly
    Publication date Saturday
    Copy price 1.69 EUR
    Base price (1/1 4c page) 4,580 EUR1
    Copies sold 53,9332
    Total readership 260,0773
    Editorship Britta Behrens
    1 Prices valid from 01.01.2022
    2 IVW II/22
    3 ma 2022 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,08 30,0 61
    Women 0,18 70,0 138

    Age

    Mill. % Index
    14 - 19 years 0,01 3,1 47
    20 - 29 years 0,01 2,9 22
    30 - 39 years 0,03 9,9 65
    40 - 49 years 0,01 3,7 26
    50 - 59 years 0,05 21,1 114
    60 - 69 years 0,04 13,7 91
    70 and over 0,12 45,6 259

    Education

    Mill. % Index
    Comprehensive school 0,00 1,2 29
    Secondary school, no professional training 0,07 26,8 357
    Secondary school, professional training 0,09 33,9 146
    Secondary school, no A levels 0,07 25,2 85
    A levels, no degree 0,01 4,9 28
    A levels, degree 0,02 8,1 44

    Net income

    Mill. % Index
    Below 1,000 EUR 0,02 8,3 150
    1,000 up to below 1,250 EUR 0,01 3,1 91
    1,250 up to below 1,500 EUR 0,03 11,3 236
    1,500 up to below 2,000 EUR 0,04 15,0 131
    2,000 up to below 2,500 EUR 0,03 10,4 91
    2,500 up to below 3,000 EUR 0,03 10,8 90
    3,000 EUR and more 0,11 41,1 80
    ma 2022 Pressemedien II

    Deadlines