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  • DAS HAUS

    DAS HAUS is one of the oldest and traditional magazines published by Burda. In over 70 years, it has accompanied several generations of prospective homeowners on their way to owning their first home. DAS HAUS stands for up-to-date, well-researched journalism - for builders, property buyers, homeowners, landlords and tenants.

    The magazine offers its more than 600,000 subscribers well-founded information on everything to do with building, renovating, modernizing and construction financing, as well as other topics such as furnishing tips and gardening.” Folkert Siemens, Editor-in-chief

    Das Haus Cover

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    Main target audience

    Age

    59,2 % 30 - 59 years

    Gender

    54,7 % Men

    Net Income

    48,5 % > 4,000 EUR

    Education

    32,5 % A levels, degree

    ma 2021 I

    Key data

    Frequency of publication 10 times p.a.
    Publication date Thursday
    Copy price 1.99 EUR
    Base price (1/1 4c page) 46,700 EUR1
    Copies sold 576,1942
    Distributed Circulation 583,0223
    Total readership 541,0344
    Editorship Folkert Siemens
    1 Prices valid from 01.07.2022
    2 IVW II/22
    3 IVW II/22
    4 ma 2022 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,27 50,7 103
    Women 0,27 49,3 97

    Age

    Mill. % Index
    14 - 19 years 0,01 1,8 27
    20 - 29 years 0,05 9,1 69
    30 - 39 years 0,05 8,7 58
    40 - 49 years 0,12 22,2 159
    50 - 59 years 0,15 28,3 152
    60 - 69 years 0,11 20,6 138
    70 and over 0,05 9,2 52

    Education

    Mill. % Index
    Comprehensive school 0,01 1,7 42
    Secondary school, no professional training 0,02 3,7 49
    Secondary school, professional training 0,12 21,6 93
    Secondary school, no A levels 0,15 27,4 93
    A levels, no degree 0,07 13,1 77
    A levels, degree 0,18 32,5 175

    Net income

    Mill. % Index
    Below 1,000 EUR 0,01 2,3 42
    1,000 up to below 1,250 EUR 0,00 0,3 9
    1,250 up to below 1,500 EUR 0,01 1,3 28
    1,500 up to below 2,000 EUR 0,05 9,3 81
    2,000 up to below 2,500 EUR 0,03 6,3 54
    2,500 up to below 3,000 EUR 0,07 12,3 103
    3,000 EUR and more 0,37 68,2 133
    ma 2022 Pressemedien II

    Deadlines

    Why DAS HAUS?

  • More than 75 per cent of DAS HAUS readers are middle-aged, yet well-off real estate owners.
  • DAS HAUS is essentially by subscription only, which makes it especially interesting as a response medium.
  • DAS HAUS appeals to readers with a high propensity to spend money for a very wide range of products.
  • Gallery

    Advertising in DAS HAUS

    More than 75 per cent of DAS HAUS readers are middle-aged, yet well-off real estate owners. The magazine appeals to readers with a high propensity to spend money on a very wide range of products.