DAS HAUS
„DAS HAUS is one of the oldest and traditional magazines published by Burda. In over 70 years, it has accompanied several generations of prospective homeowners on their way to owning their first home. DAS HAUS stands for up-to-date, well-researched journalism - for builders, property buyers, homeowners, landlords and tenants.
The magazine offers its more than 600,000 subscribers well-founded information on everything to do with building, renovating, modernizing and construction financing, as well as other topics such as furnishing tips and gardening.” Folkert Siemens, Editor-in-chief
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Find your point of contactMain target audience
Age
59,0 % 30 - 59 years
Gender
51,0 % Men
Net Income
49,0 % > 4,000 EUR
Education
33,0 % A levels, degree
Key data
Frequency of publication | 10 times p.a. |
Publication date | Thursday |
Base price (1/1 4c page) | 48,100 EUR1 |
Copies sold | 522,5362 |
Total readership | 434,2223 |
Editorship | Folkert Siemens |
Detailed readership profile
Gender
Mill. | % | Index | |
Men | 0,26 | 59,7 | 121 |
Women | 0,17 | 40,3 | 79 |
Age
Mill. | % | Index | |
14 - 19 years | 0,00 | 0,8 | 12 |
20 - 29 years | 0,02 | 5,8 | 44 |
30 - 39 years | 0,06 | 14,3 | 95 |
40 - 49 years | 0,07 | 15,0 | 108 |
50 - 59 years | 0,12 | 27,1 | 148 |
60 - 69 years | 0,10 | 22,5 | 146 |
70 and over | 0,06 | 14,5 | 82 |
Education
Mill. | % | Index | |
Comprehensive school | 0,00 | 0,4 | 11 |
Secondary school, no professional training | 0,02 | 4,9 | 75 |
Secondary school, professional training | 0,10 | 22,8 | 97 |
Secondary school, no A levels | 0,17 | 39,1 | 132 |
A levels, no degree | 0,05 | 12,3 | 71 |
A levels, degree | 0,09 | 20,4 | 108 |
Net income
Mill. | % | Index | |
Below 1,000 EUR | 0,00 | 0,8 | 15 |
1,000 up to below 1,250 EUR | 0,00 | 0,6 | 17 |
1,250 up to below 1,500 EUR | 0,01 | 1,5 | 34 |
1,500 up to below 2,000 EUR | 0,01 | 3,0 | 27 |
2,000 up to below 2,500 EUR | 0,03 | 6,3 | 55 |
2,500 up to below 3,000 EUR | 0,10 | 22,0 | 193 |
3,000 EUR and more | 0,29 | 65,8 | 125 |
Deadlines
Why DAS HAUS?
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Advertising in DAS HAUS
More than 75 per cent of DAS HAUS readers are middle-aged, yet well-off real estate owners. The magazine appeals to readers with a high propensity to spend money on a very wide range of products.