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  • CHIP - The digital world in a nutshell

    CHIP regularly visits research and development laboratories from across the industry and presents the industry’s visions to its readers. Accordingly, our in-house CHIP Test Centre examines how well these visions are translated into concrete products. CHIP’s advice articles show users the best and safest ways to use these products and provide solutions to any questions readers might have.

    CHIP is the reader’s guide to the digital world.

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    Main target audience

    Age

    63,0 % 20 - 49 years

    Gender

    89,0 % Men

    Net Income

    58,0 % > 3,000 EUR

    Education

    58,0 % A levels, degree, A levels, no degree

    Key data

    Frequency of publication monthly
    Publication date Friday
    Base price (1/1 4c page) 19,500 EUR1
    Copies sold 65,9562
    Total readership 1.88 m3
    Editorship Josef Reitberger
    1 Prices valid from 01.01.2024
    2 IVW II/23
    3 ma 2023 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 1,56 83,0 168
    Women 0,32 17,0 34

    Age

    Mill. % Index
    14 - 19 years 0,21 11,4 176
    20 - 29 years 0,36 19,3 148
    30 - 39 years 0,33 17,8 118
    40 - 49 years 0,33 17,7 127
    50 - 59 years 0,35 18,8 103
    60 - 69 years 0,19 10,2 67
    70 and over 0,09 4,8 27

    Education

    Mill. % Index
    Comprehensive school 0,13 7,0 167
    Secondary school, no professional training 0,07 3,6 55
    Secondary school, professional training 0,20 10,5 45
    Secondary school, no A levels 0,45 23,8 80
    A levels, no degree 0,46 24,6 141
    A levels, degree 0,57 30,5 162

    Net income

    Mill. % Index
    Below 1,000 EUR 0,08 4,3 75
    1,000 up to below 1,250 EUR 0,04 2,2 62
    1,250 up to below 1,500 EUR 0,06 3,0 69
    1,500 up to below 2,000 EUR 0,15 7,8 72
    2,000 up to below 2,500 EUR 0,14 7,6 67
    2,500 up to below 3,000 EUR 0,19 10,1 89
    3,000 EUR and more 1,22 65,0 123
    ma 2023 Pressemedien II

    Deadlines

    Why CHIP?

  • Attractive, affluent target audience with a strong interest in technology and IT.
  • Strong reach with men: CHIP is one of Germany’s most widely-circulated men’s magazines.
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    © CHIP

    Advertising in CHIP Magazine

    CHIP is one of Germany’s most prominent digital brands. Thanks to its diverse array of thematic areas – from tests and technology to economics and society - the brand strongly influences the digital lives of its readers.