SPORTS ILLUSTRATED - Because sport is more
Sport is more than 1:0, championship or defeat. It is the people and their stories that inspire us – with their skills and their personality.
SPORTS ILLUSTRATED provides unique insights into the world of athletes on and off the field and looks beyond triumph and tears, sweat, suffering and dreams. As the only premium sports magazine on the German-language market that is not just about football, it picks up on the spirit of the US-American edition – with topics ranging from football to basketball to ice hockey, golf and tennis. At the same time, SPORTS ILLUSTRATED DEUTSCHLAND focuses on its own, for example the Bundesliga will play a more important role.
SPORTS ILLUSTRATED is more than a sports magazine. It is the sports bible – with exclusive insights from writers and journalists who have direct access to the world’s biggest sports stars. SPORTS ILLUSTRATED is more than a classic sports magazine and also combines lifestyle, service and fitness topics. SPORTS ILLUSTRATED is not only about football, but also takes up the spirit and heritage of the US edition.
SPORTS ILLUSTRATED is the world’s most influential voice in sports journalism and turns sports events into (cultural) history, athletes into icons for eternity.
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Main target audience
The target group of SPORTS ILLUSTRATED are predominantly young (ø 42 years old) educated and successful men with above-average Net household income. You have a strong interest in sports coverage on all channels, from print to digital to live events. Furthermore, her interest in the subject of travel is very great. They are open-minded, inquisitive and have a high willingness to spend in the area of sports & media.
