FOCUS E-BIKE - More than just cycling
E-mobility, and mobility generally, are major topics for the future, and they continue to build steam and generate interest like never before. The e-bike is a central element in this story, and it’s far more than just a high-tech gadget. This device has the potential to effect positive change with regard to traffic control, urban development and society at large. FOCUS E-BIKE has been following these developments since 2016.
[Source contacts: readers per FOCUS issue, ma 2019 II]
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Main target audience
Affluent, savvy readers who are inspired by trends and the future of mobility. The target audience, age 40 - 59 and predominantly male, likes to consult test reports when planning major purposes.
[Source contacts: readers per issue, ma 2019 I]
FOCUS E-BIKE brand video