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  • CHIP - Your guide to the digital world

    The digital revolution doesn’t end with the smartphone - it has just begun. Technological progress extends into all spheres of life and will have a lasting effect on all of us: Autonomous vehicles, performance-enhancing body implants and computer interactions driven by natural language are already within our reach. These developments are raising new questions, such as how they will reshape our lives.

    CHIP, CHIP FOTO-VIDEO and other high-quality special-interest-magazines within the CHIP brand family accompany the digital revolution on all levels. Together with CHIP Online they constitute Germany’s leading tech media brand.

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    Main target audience

    Profitability meets attractive branding: CHIP has a CPM of 10.39 EUR, making it one of the most economical men’s titles in Germany. The main target audience is young, wealthy and educated:

    • Average reader age of 41 years.
    • Average net household income of 3,948 EUR (ma 2023 II)

    [Source readers/users per month: b4p 2023 I, brand reach cross media]

    The brand family of CHIP