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  • BURDA STYLE - a love brand

    Topics around DIY and slow fashion are very much in vogue when it comes to sustainability. Over the years, the internationally established brand BURDA and its varied portfolio from the sewing and crafting sector have become synonymous worldwide with sewing, patterns and DIY know-how. The success of the main brand BURDA STYLE is based on the impressive history and performance of Aenne Burda, which is lived and passed on with this title. In 2020, BURDA STYLE celebrates its 70th birthday - and in keeping with the spirit of its founder, this anniversary year is to be celebrated accordingly!

    In addition to sewing expertise and the highest quality patterns, the BURDA brand world offers inspiration and advice on fabrics, materials, processing, sewing techniques and styling. Furthermore, readers are inspired and informed cross-medially in the various areas of life: from fashion and accessories to lifestyle and beauty.

    The diverse online offer includes the website BURDASTYLE.DE with integrated online shop and a loyal community. Via the high-reach and growing social media channels Facebook, Instagram, Pinterest and YouTube, BURDA also reaches a young and dynamic target group!

    In addition, creative events are regularly organised for the readers, such as After Work Crafting, BURDA STYLE Talent Competition or Influencer Day!

    The BURDA brand world also expands the print target group and currently comprises eight wonderful magazines on various topics.

    The creative brand world of BURDA animates and encourages individuality, inspires, informs, teaches and thus becomes an essential guide to trends, fashion, lifestyle, sewing and creativity - in over 100 countries and in 17 different languages!

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    Main target audience

    BURDA'S brand world is characterised by a readership with high quality standards and appeals to trend-conscious, creative women of all ages who want to realise themselves and live their desire for individuality. The readers seek inspiration for do-it-yourself fashion, beauty and lifestyle, as well as qualitative and credible product recommendations

    [Source readers/users per month: b4p 2021 III, cross-medially brand reach]