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  • BURDA STYLE - a love brand

    DIY themes and Slow fashion are significantly in vogue against the background of sustainability. Over the years, the internationally renowned BURDA brand and its versatile portfolio from the sewing and crafting sector have become synonymous worldwide with sewing, patterns and DIY know-how. The success of the parent brand BURDA STYLE is based on the impressive history and achievement of Aenne Burda, which is lived and retold through this title. In addition to sewing expertise and the highest quality patterns, the BURDA brand world offers inspiration and advice on fabrics, materials, processing, sewing techniques and styling. Furthermore, readers are inspired and informed cross-medially in the various areas of life: from fashion and accessories to lifestyle and beauty. The diverse online offering includes the website BURDASTYLE.DE with integrated online store and a loyal community. Through the wide-reaching and growing social media channels Facebook, Instagram, Pinterest, TikTok, and YouTube, BURDA additionally reaches a young and dynamic target group! In addition, creative events are regularly held for readers, such as After Work Crafting, sewingQUEEN, or launch events. The BURDA brand world also expands the print target group and currently includes six wonderful magazines with different thematic focuses. The creative brand world of BURDA animates and encourages individuality, inspires, informs, teaches and thus becomes an indispensable guide for trends, fashion, lifestyle, sewing and creativity – and those in over 100 countries and in 17 different languages!

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    Main target audience

    Core target group: BURDA's brand world is characterized by a readership with high quality standards and appeals to trend-conscious, creative women of all ages who want to realize themselves and live out their desire for individuality. The Readers are looking for inspiration in fashion, beauty and lifestyle, as well as quality and credible product recommendations.

    [Source readers/users per month: b4p 2023 I, cross-media brand reach ]